A Formal, Family Affair

Founded by mother-daughter team and Charleston bridal industry venturers, Ann E. Rice Ervin and Lisa S. Rice, Dress Up is the ultimate online occasion wear boutique offering premier designer sample gowns at unmatched deals and steals. 

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From the latest looks for prom to the perfect piece for a black-tie affair, shop steeply discounted, discontinued formal wear from leading designers including Adrianna Papell, Amsale, Bari Jay, Dessy, Hayley Paige, Jenny Yoo, Joanna August, Kate McDonald, Mason Hosker, Matthew Christopher, Monique Lhuillier, Parker Rose, Theia, Watters and more.

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With a range of sizes and styles, including maternity gowns, Dress Up offers a wide selection of sample dresses up to 70% off retail price with inventory updating constantly as our designers release new collections and discontinue select gowns.

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From mothers of the occasion to belles of the ball, we believe everyone should feel like a queen for their special event and are proud to offer beautiful, affordable unique options to get you dressed. 

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Shop Dress Up’s new arrivals or learn more about Ann E. and Lisa’s Charleston bridal boutique, Maddison Row South, and Bella Bridesmaids Charleston both housed in historic downtown Charleston at 8 Vanderhorst Street.